Le Beaujolais est arrivé!
Every November on the third Thursday of the month a new young wine arrives from France. The very first year we were open we decided this was a tradition worth celebrating. In 1991 we began our Beaujolais Party with a glass of Beaujolais Nouveau for $4.50 a glass.
The next year we started to serve food with the Beaujolais. The price started at $35 per person with wine. We had almost 500 people in the four week celebration. Some of our customers from the early years still come in every November. It has become a tradition for them. Nineteen years later the price has gone up to $65 per person for a seven course meal and all the Beaujolais and Cru Beaujolais you can drink.
For years we have understood that Thai food does not pair the best with the young Burundian wine. The Beaujolais has a hard time keeping up with our strong flavorful cuisine. There are limitations on the spices and numerous conditions of tate profile that so framed by the ceiling of fruitiness and acidity which most likely reflect the finish of the wine.
Due to the food limitations with the Beaujolais Nouveau we introduced Cru Beaujolais to the party. Most of the Crus have more structure, a better finish and keep longer in the cellar. This years cost was a lot more because our dollar is so weak. We had to pay through the roof for all imported wines. But no matter what, with the quality of food, services and variety and quality of the Cru Beaujolais we are still the offer the best deal in town.
In recent years we have cut down on advertising for our Beaujolais Party. We no longer send invitations out to our loyal customers. I have even toyed with the idea of canceling it all together. But our good friends over at WAER FM 88.3 have kept the party alive. The past three years we have partnered with them for their annual fund raising dinner. It has been such a success that we are honored to continue this tradition for years to come.
I have come to realize that our Beaujolais Parties are not about the rightness of the food and wine, its about everyone coming together, enjoying each others company and just having fun!